You definitely want to know ezine publishers, especially the ones within your niche. These people are extremely important in your article marketing venture and you should start building your own database of ezine publishers. You want to stay in good terms with these individuals because they can directly alter your status in article marketing.
You will need to start by visiting the many ezine directories and subscribe to the ones within your niche. You should try to read one or two issues before you start to submit articles. Some ezine directories will even provide information regarding whether or not article submissions are even accepted, where they should be sent to, and the article's guidelines. This is really valuable information and should be treated as such.
Once you make the decision to submit your articles to ezines, then you should contact the publisher directly. Ezine companies usually show favoritism to people they have a direct relationship with in comparison to someone who just submits their articles. The ezine publisher may accept article submissions but you will have a much better shot by establishing a relationship with them. Just submitting articles with no other form of contact does no form any kind of relationship.
You could write a personal email instead. Make it a point to tell the publisher how much you enjoy the site and include what you like best about it. Inform them that you have many articles that you know their readers would be interested in. Then, ask them if they would like you to submit them or not. If you are able to point out a particular subject within your niche, do it. This method is much more effective when you are trying to get your foot in the door.
Do not overwhelm ezine publishers with your articles. These are very busy people that get a boatload of email. At first, send only one email a week. This way they can actually get a good feel of your writing style and amount of content. You will have a much better chance getting anywhere with them this way.
You can also send exclusive emails to individual ezine publishers. Publishers really like exclusives. Once a week, write an article real quick exclusively for one ezine. Submit it to the publisher and make sure to let them know that it was written exclusively for them.
Other Article Distribution Strategies
There are tons of ways to get your articles into circulation and you would be well served to use them all. These methods include distributing articles to the article directories or repositories, sending your articles to a list of ezine publishers, using a blog to publish your articles, using other people's blog to promote your articles, submitting your articles to private sites or member only sites, and submitting your articles ion to forums that accept articles. That is a lot of places to use to get your name out there.
There are a few other ways to distribute your articles. Remember, the purpose of the article is to get traffic to your website and increase revenue. Even so, some people forget to put their own articles on their websites. You have written content and websites need content. Make sure that your content makes it to your website.
Another way to distribute your articles is in an eBook where you compiled all the articles that you have for a particular subject. The eBook should be free and should be listed at the many eBook directories on the Internet. This will allow people to give your book away. This is meant to promote your online business so the eBook needs to be done well. The more content and useful information it contains, the more likely that a reader will actually pass it on.
You should also use your articles as part of n email course or series. Again, the series should not cost a thing. Set up an auto responder for the series or course and put a sign up sheet on your website. This will build a bigger email list as well as help your article distribution.
The way you do this is by putting all of the articles in text format and into a folder. From there, compress the folder and upload it to your website. Then, on every single email you send out, include a signature file that lets everyone know that they can download the file for free and use the content however they want as long as the content is not changed and the author's box stay intact.
If you think about it, articles can be used in tons of creative ways. Keep an eye out for new ways to promote and distribute. Never let one of those opportunities pass you by.
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