This is an age old question. It may be a controversial subject if the article will be used for marketing purposes. Some may say six hundred words while others will say seven hundred and fifty. Some may even believe they should be longer than that. How do you know which expert is right?
First off, you should take a look at the ezine publishers. Keep in mind that their publications are usually delivered via email to a mass amount of people. This means that they usually try to keep the size of newsletters down. In most cases, ezine publishers will not accept newsletters containing more then seven hundred and fifty words.
You want your articles to be viral so you also want ezine publishers to pick them up, publish and distribute them. In result, you will want to keep all articles fewer than seven hundred and fifty, as well as the ones you submit to article sites. So now you know the maximum length, but what is the minimum?
In most cases, there are no minimum requirements but most articles fewer than three hundred words are not even worth reading. Most ezine publishers refuse to publish them because they do not have enough valuable information for the reader. So, you articles should have more than three hundred words but less than seven hundred and fifty.
Typically, articles range between three hundred and five hundred words. This is just the right amount of information to get your point across without giving everything away. Then, of course, direct the reader to your website for more information on the topic.
While these sized articles are on the shorter end, they are good sized articles because the readers do not want to read all day long. They want to get in, get the information they need, and move on with their day. Because of this, you must make sure to use your words wisely and get your point across while capturing the attention of the readers. It sounds like a lot to do but it will come much easier to you after some practice.
Do not forget the idea you are trying to establish with every article. Establish yourself as an expert in the field, inform the reader, and then direct them to your web page. Do the selling on your website and not in your article. At the website, you should provide them with more content and a sales letter that sells your product or service.
Types of Articles You Can Write
Now that you have figured out how to write articles and how to organist the content, you may wonder what you are supposed to write about. What type of article will you write?
Some people aren't even aware that there are different types of articles. There are five different types of articles and are all equally effective when used properly. There is the tips article, the story article, the personal experience article, the facts article, and the recommendations article. Here is a brief overview of each type.
The Tips Article- provides the reader with tips on a particular subject, such as how to design a website or how to quit smoking. The tips may be in bullets or in numbers and the title should include the number of tips covered in the article.
The Story Article- It is used to tell a story that does not have to be a personal experience. It can be true or fictional as long as it pertains to the subject. The trick is to do whatever it takes to keep the reader reading.
The Personal Experience Article- This article will be about you and a personal experience you've gone through. It must deal with your niche and be informative, such as 'How I Quit Smoking.'
The Facts Article- This is simply an informative article that uses proven facts for content.
The Recommendation Article- These are used to promote a service or product but the content of the article must be informative. It can be tough to use a recommendation article without promoting a product.
Many writers try to combine different types of articles into one to create a different effect. Doing this is fine once you get some practice in but it can be hard to keep it under seven hundred and fifty words. The best route to take is to choose the type of article that will convey your message to the fullest.
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