Link building is an important signal for people and for search engines that the content being linked to has value. There are hundreds of reasons and ways for interlinking web content with the most common being a blue, underlined hypertext link from one web page to another. Since the links to company web site content are important both for driving traffic as well as a signal to search engines that can increase rankings and drive even more traffic, it’s important to acquire links on an ongoing basis.
If you’re grappling with ways to building links, here is a list of link building tactics to consider:
Build and host useful tools
Offer testimonials on complimentary services
Widgets (and submit them to directories)
Awards (badge)
Contest (badge)
Cross link web sites that you own
Write reviews
Promote content on social news sites
Article Distribution
Submit Blog & RSS Feed to Directories
Directory Submissions
Ads on search friendly sites
Sponsor newsletters archived to the web
Job listings
Forum Signatures
Classified Ads
Publish comprehensive resource lists
Post an ebook or substantial whitepaper
Exchange links with marketing and business partners, clients
Post surveys
Write guest posts on others blogs
Contributed articles to online publications
Optimize press releases
Comment on industry blogs
Sponsor events
Social bookmark your worthy content
Speak at events and offer your PPT deck with links embedded
Donate where a link of donors is published
Interview industry pundits
Transcribe video interviews to text as separate posts
Apply for industry awards, web site & blog awards
Ensure industry groups you’re involved with link to you
Create a wiki and ask others to contribute
Create microsites for causes, events, specific purposes
Leverage your affiliate program
Be a resource on Q/A web sites like Yahoo Answers (indirect)
Slideshare and similar content hosting
Monitor 404 stats and ask link sources to fix links
Solicit links directly from sources
Provide “link to us” content on blog and/or web site
Leverage publicity and media relations for links
Digital asset submissions: images, audio, video
Social profile optimization
As long as a web site expects to attract visitors via search engines, there needs to be an intentional effort towards link acquisition on an ongoing basis. “Build it and they will come” simply doesn’t cut it when it comes to web site marketing.
TopRank Online Marketing is a specialist with link building and the process of content promotion is a large part of what SEO clients receive with our consulting services. However, if clients and TopRank SEO consultants are working together to build links in concert, the effect can be compounded and have an even greater impact on search marketing performance.
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