What is SEO?
SEO stands for Search Engine Optimisation. Search Engine Optimization is the process of improving the volume or quality of traffic to a website or webpage from search engines via natural, unpaid, organic or algorithmic search result.
Who do we optimise our website?
A website can be optimised in two ways:
a) Off Page optimisation.
b) On page optimsation.
Off Page Optimisation includes:
1) All Submission
a. Article Submission
b. Directory Submission
c. Blog Submission
d. Classified Submission
e. E-book Submissions
f. RSS Submission (Really Simple Syndication)
g. Press Release Submission
h. Yellow Page Submission
2) SMO (Social Media Optimisation)
a. Book Mark
b. Networking (Social Networking)
3) Link Building
a. One way linking
b. Two way linking (Reciprocal Linking)
c. Three way linking
Sunday, December 20, 2009
What is On Page Optimization
On page optimization is the very first step of SEO which every webmaster should look into. It won’t even take you an hour to learn and implement some of these on-page optimization techniques. But you may ask, why it is so important? – Well literally speaking, if you can do proper on-page optimization for your website you can not only rank well in a search engine but also can increase the overall readability of your website for your visitors.
Some Important On page Optimisation Technique
1) Tittle Optimisation
2) Meta Tag Optimisation
3) Important HTML tags
4) Keyword Optimization
5) Link Optimization
6) Image Optimization
1) Tittle Optimisation : A title tag is by far the most important on-page optimization element. Title tag is the first thing that is shown & indexed by the search engines.
Important things to include in your title:
Your Name/ Site Name/ Business Name : This will help your customer to search you by your name, site name or business name.
Keywords: If you want to rank for a certain keywords it is always good to place some of them in your title tag
2. Meta Tags Optimization:
Meta Description is something you can’t just ignore. A site’s Meta description should contain a brief description of your website focusing on the areas and services that your business is specialized in.
Important things to include in your Meta Description:
Include your Selling Point: Tell your customer what they want to here from you, trough your meta discription.
Keywords: Include some of your keyword, this will help you.
3. Important HTML Tags: It is necessary for you to highlight certain parts of your website that you want your readers to look at.
Header Elements:
Header 1 should be used to define the most important section of your page. Usually Header 1 is used for Site’s title or header text.
Header 2 & 3: Header 2 and 3 can be used for Page/Post titles or important sections of your pages. Separating your content with headers is a good practice as it makes your site more readable and easy to navigate.
Text Styles:
Bold: You can bold certain words which are of high importance.
Italic: You can use the tag to emphasize certain words which will appear in italic.
4. Keyword Optimization & Synonyms
Your site’s content needs to be optimized in such a way that it can suit both search engines & your readers.
Important elements of Keyword Optimization:
Research: Do a proper research before you decide on your keywords.
Keyword Density: Try to have a moderate keyword density so that it can help the search engine to determine that your page is indeed related & relevant to the keyword that you are targeting.
5. Link Optimization
It is important to optimize your internal & external outbound links for search engines as well as to give your visitors a better navigation.
6. Image Optimization
If your site has lot of images, you need to optimize them too as they can’t be read by the search engines. However for a Web crawler the whole interpreting process is completely different. Search Engine spiders can only read text but not images. So you should use special tag for your images.
Some Important On page Optimisation Technique
1) Tittle Optimisation
2) Meta Tag Optimisation
3) Important HTML tags
4) Keyword Optimization
5) Link Optimization
6) Image Optimization
1) Tittle Optimisation : A title tag is by far the most important on-page optimization element. Title tag is the first thing that is shown & indexed by the search engines.
Important things to include in your title:
Your Name/ Site Name/ Business Name : This will help your customer to search you by your name, site name or business name.
Keywords: If you want to rank for a certain keywords it is always good to place some of them in your title tag
2. Meta Tags Optimization:
Meta Description is something you can’t just ignore. A site’s Meta description should contain a brief description of your website focusing on the areas and services that your business is specialized in.
Important things to include in your Meta Description:
Include your Selling Point: Tell your customer what they want to here from you, trough your meta discription.
Keywords: Include some of your keyword, this will help you.
3. Important HTML Tags: It is necessary for you to highlight certain parts of your website that you want your readers to look at.
Header Elements:
Header 1 should be used to define the most important section of your page. Usually Header 1 is used for Site’s title or header text.
Header 2 & 3: Header 2 and 3 can be used for Page/Post titles or important sections of your pages. Separating your content with headers is a good practice as it makes your site more readable and easy to navigate.
Text Styles:
Bold: You can bold certain words which are of high importance.
Italic: You can use the tag to emphasize certain words which will appear in italic.
4. Keyword Optimization & Synonyms
Your site’s content needs to be optimized in such a way that it can suit both search engines & your readers.
Important elements of Keyword Optimization:
Research: Do a proper research before you decide on your keywords.
Keyword Density: Try to have a moderate keyword density so that it can help the search engine to determine that your page is indeed related & relevant to the keyword that you are targeting.
5. Link Optimization
It is important to optimize your internal & external outbound links for search engines as well as to give your visitors a better navigation.
6. Image Optimization
If your site has lot of images, you need to optimize them too as they can’t be read by the search engines. However for a Web crawler the whole interpreting process is completely different. Search Engine spiders can only read text but not images. So you should use special tag for your images.
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